Do I need Search Engine Optimization (SEO)?
Do you already have a website? Did you know that nobody cares how slick your website is? What really matters is how your customers find your website!
A good ranking in the big search engines which brings more traffic to your website can be achieved through SEO.
The ways that you can optimize your website for search engines depend on the rules of the search engines. And these are constantly being rewritten.
What are these search engine rules? Lets just boil it down. There are only two things you really need to understand about search engine rules: content and popularity:
Content:
The text you write on your website. This text should be unique and relevant to your visitors. Write as much as you can about your goods and services, making sure your copy is easy to read. A blog can help you do this.
Popularity:
Search engines define your popularity based on the number of BACKLINKS you get. A backlink is a link from some other website to your website. Backlinks are weighted, so a backlink from a popular website is worth more than one from an less popular site. Whatever you do, get more backlinks!
It is a good investment to talk to an SEO Expert such as Kahl Consultants. They can help you to understand what SEO does and they can help optimize your site and improve your ranking.
