Attention plumbers! Attention electricians! Attention HVAC pros…
You get the idea. Here are three marketing tips that are good for ALL contractors!
There are Many Marketing Avenues
Do not rely on only one avenue of marketing.
Market conditions keep changing, so you cannot rely solely on traditional marketing avenues such as the good old Yellow Pages or word of mouth networking anymore.
The Yellow Pages
Print Yellow Pages are not what they used to be. They have been taken over by internet search engines. But this can be good news for you!
Do you still run expensive yellow page ads? Be sure to stick only with the most popular yellow pages.
RENEGOTIATE! Call them up, tell them you are considering dropping your ad, and ask them to cut the price by at least 50%. If they don’t do it then cancel your ad, and invest this money in online advertising.
Avoid online yellow pages! They are expensive and not very effective. Think about it… when was the last time you looked for something in a yellow page website? Most of us use search engines to find something online.
Repeat Customers
Find customers that will give you repeat business. For example, try to call on property managers or neighborhood associations. Give your customers a discount coupon that they can use the next time they call you.
