By now most small businesses have become proud owners of their own website, their window to the web, their digital business card and brochure.
Even if the website is just a simple static brochure-style website it serves to market a business on the net. But that is only if your website is designed with your audience in mind. Not just your human visitors but also your machine visitors, i.e. the search engine spiders and crawlers that study the content on your site and then position it in the search engines accordingly. Small business web developers such as Kahl Consultants can help you with this work.
First lets talk about how to optimize a website for humans. Since your visitors don’t want to read tons of boring text, good copywriting skills are very important. You should talk to an experienced copywriter for more details. At the very least get a seasoned copywriter to help you edit your website text.
Secondly it is valuable to hire a Internet Marketing Consultant to optimize your site for search engines. Search engine optimization (SEO) is the most cost effective long term strategy to make your website work for you as a marketing tool. SEO will help you to rank higher in the free or organic results for the appropriate keywords and thus attract more traffic. Search engine marketing (SEM) such as pay-per-click advertising can also be valuable if you have a larger marketing budget or if you are looking for faster results.
Give Kahl Consultants a call if you would like to discuss any of these marketing options.
