Blog - Page 5 of 8 - Sonoma Business Network

myearthdaymarin.org

Thank you for visiting the My Earth Day Marin Coalition Homepage – your source for information on environmentally focused service projects organized in honor of Earth Day throughout Marin County! Opportunities abound for those interested in giving back to mother nature, but sometimes it is difficult to know where to begin. That is why agencies across Marin have come together to collectively advertise Earth Day service projects and celebrations. We hope that your celebrations this April leave you with a greater understanding of, and appreciation for the incredible land and wildlife of Marin County, and the people who reside here. Together we can make a great difference; thank you very much for your time!

“Let it rain, let it pour, let the sun rise and roar, whatever the weather we are here to serve, to celebrate, nurture, preserve and observe, the endless wonders of earth!” -Marin County Park Ranger Kirk Schroeder

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myearthdaymarin.org

Thank you for visiting the My Earth Day Marin Coalition Homepage – your source for information on environmentally focused service projects organized in honor of Earth Day throughout Marin County! Opportunities abound for those interested in giving back to mother nature, but sometimes it is difficult to know where to begin. That is why agencies across Marin have come together to collectively advertise Earth Day service projects and celebrations. We hope that your celebrations this April leave you with a greater understanding of, and appreciation for the incredible land and wildlife of Marin County, and the people who reside here. Together we can make a great difference; thank you very much for your time!

“Let it rain, let it pour, let the sun rise and roar, whatever the weather we are here to serve, to celebrate, nurture, preserve and observe, the endless wonders of earth!” -Marin County Park Ranger Kirk Schroeder

…

Attend LOHAS Events to Promote your Business

What if I told you there is a way to promote your business and learn about new LOHAS products and services at the same time?Yes, that is what you can do at any LOHAS related business events. Ask your Chamber of Commerce or check local calendars. If you don't belong to a chamber then check out the national Green Chamber of Commerce.At the annual LOHAS Forum you can network with representatives of like-minded LOHAS companies. Understand the latest marketing trends. This Forum is the best place to discover all your opportunities in the Lifestyles of Health and Sustainability marketplace! The Green Festivals are events organized by environmental and social justice nonprofits Green America and Global Exchange. These events happen throughout the year at various locations in the USA.The November 2010 Green Festival held in San Francisco was a huge success. Attendees learned about healthier environmental, economical and social solutions. They also listened to great speakers, watc…

Attend Green Events to Promote your Green Business

Would you like to promote your green business and at the same time learn about new green products and services? Then you should plan to attend some green business events. No matter where you are, there is bound to be such an event near you. Check with your local Chamber of Commerce or look at your local events calendars. Not a Chamber member? Check out the national Green Chamber of Commerce. One of my favorite events is the popular Green Festival which is organized by environmental and social justice nonprofits Green America and Global Exchange and happens at several locations throughout the USA several times annually. Here in the San Francisco Bay Area we just had a Green Festival in November 2010 at the San Francisco Concourse Exhibition Center. This event is a great way to learn about healthier environmental, economical and social solutions. You can attend presentations, film screenings, and many exhibit booths.Or you may even consider setting up a booth for your own bu…

Marketing Case Study: Theatre Flamenco in San Francisco

Kahl Consultants provides internet marketing services to nonprofits and small business. We are particularly proud to be the webmaster and internet consultant for Theatre Flamenco.Founded in 1966, Theatre Flamenco is the second oldest dance company in the San Francisco Bay Area The nonprofit organization serves as a beacon of cultural pride, a reservoir for the diverse traditions of Spanish culture, and a vital source for artistic collaboration.Artistic director Carola Zertuche’s vision for Theatre Flamenco is that of a highly professional company that, in addition to the annual home season, has an annual touring schedule and presents a quarterly community outreach series.Theatre Flamenco relies heavily on internet marketing via website, mail and social networking to attract customers to its shows, classes and other events.As many of our small business and nonprofit clients, this Bay Area dance company uses several different avenues to do their online marketing. These avenues in…

Spam is BAAAAAD. Double Opt-In Email Blasts are GOOD.

Email marketing (using double opt-in email blasts) is more cost effective than website marketing. True!When you combine your website with email marketing you get a synergy effect and this is an most cost effective way to market online. True!Throw in some social networking a la Facebook or LinkedIn and you can even sell ice to Eskimos. Do not do any spamming. Do not purchase email lists and send out emails to those lists. Only use DOUBLE OPT-IN EMAIL MARKETING.How do you create effective EMAIL BLASTS? Follow these basic tips:TOP TEN EMAIL BLAST TIPS1. DO NOT USE OUTLOOK! Do not use any email software! Sign up for an EMAIL SERVICE where you can create professional looking email campaigns and track the effectiveness and the results. 2. Many email blast services offer nonprofits FREE or reduced price services. Some even offer free entry level services for commercial use; these are usually limited to a certain number of recipients.3. Use DOUBLE OPT-IN mailing lists. Let your users …

Spam is BAAAAAD. Double Opt-In Email Blasts are GOOD.

Email marketing (using double opt-in email blasts) is more cost effective than website marketing. True!When you combine your website with email marketing you get a synergy effect and this is an most cost effective way to market online. True!Throw in some social networking a la Facebook or LinkedIn and you can even sell ice to Eskimos. Do not do any spamming. Do not purchase email lists and send out emails to those lists. Only use DOUBLE OPT-IN EMAIL MARKETING.How do you create effective EMAIL BLASTS? Follow these basic tips:TOP TEN EMAIL BLAST TIPS1. DO NOT USE OUTLOOK! Do not use any email software! Sign up for an EMAIL SERVICE where you can create professional looking email campaigns and track the effectiveness and the results. 2. Many email blast services offer nonprofits FREE or reduced price services. Some even offer free entry level services for commercial use; these are usually limited to a certain number of recipients.3. Use DOUBLE OPT-IN mailing lists. Let your users …

How and Why to Offer Customers Email Newsletters

Let's hear it for websites! They are so cool and sexy, a slick digital way to present your business online. But the real workhorse of the internet is EMAIL. Too bad email is not as sexy as websites. That's because we all associate it with spam. But don't knock email just yet! Done properly email marketing is the most COST EFFECTIVE way to market your business online. In fact the best online marketing strategy uses BOTH websites and email - in synergy. KC's Online Marketing Rule of Thumb:Split your online marketing budget equally between website and email marketing. How do YOU do email marketing? Are you already sending out some marketing emails? Are you using your emails software (e.g. Outlook, MacMail, Thunderbird...)? Then you probably have dealt with BOUNCES and BLOCKS, both common occurrences. What are BOUNCES? BOUNCES occur when an email address can't be reached. Bounces happen when an email address is DEAD, the In-Box is FULL, or the service was UNAVAILA…

SEO 101 for Online Business Owners

IntroductionBy now, most web site owners appreciate that optimizing for search engine visibility can have a real impact on both their site traffic and online profits. Still today, a large percentage of websites are found through search engines. Web Designers and SEO (Search Engine Optimization) Marketers may have different opinions on how to best design and promote websites. One thing about SEO that is sure, it's not the quick and easy solution it once was a few years ago. Nonetheless, by understanding the evolution from 'old to new' SEO rules, you can position your site for the search engine visibility you're seeking.Engine AlgorithmsSearch Engine ranking algorithms are usually secret mathematical formulas. These engines test for many different factors before indexing and ranking a web site.Though algorithms (or rules) can and do change, there are some things that remain fairly constant. Here is a sampling of important things to consider when optimizing your site:Age of siteLe…

Offer Cork Recycling for your Customers

Do your serve wine? Do you sell wine? Then you should offer wine cork recycling to your customers.European wineries have been doing it for decades, and now recycling cork is catching on in the USA.13 billions corks are produced annually. Most still end up in landfills. Cork can be recycled! The cork from wine bottles can also be reused in many useful products. And I'm not talking about this idea.If you enjoy reusing items then collect wine cork and make cork board or use it in other crafts projects.In order to recycle cork learn more from these cork recyclers:Cork ReHarvest & Whole Foods MarketsCork ReHarvest has finally convinced an large US grocery chain to recycle cork. Thank you to Whole Foods for allowing us to recycle our cork with your company-wide wine cork recycling program!ReCORKReCORK, the world's largest producer of wine bottle corks, is trying to get wine drinkers to recycle cork in a big way.The ReCORK site has a list of places you can …