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As a contractor you know how important it is to make your work visually appealing. This is true about all your online marketing, from your website to your blog and your email newsletters and more.The internet is a very visual medium that is becoming more and more visual with the advent of broadband and mobile web apps. The web is becoming more like your TV.So if your websites lacks pizazz you can actually make it spiffier FOR FREE - just grab some videos from YouTube.com and photos from Flickr.com or similar sites.  How to Use Images for your Online Marketing:1) Each page on your website should have at least ONE IMAGE (photo, graphic, or video)2) Each blog entry should have at least ONE IMAGE (photo, graphic, or video)3) Each email newsletter entry should have at least ONE IMAGE (photo or graphic). So you may be a hobby photographer and you have lots of your own photos. Use them!If not, where do you get the right images? Do NOT copy them from other websites, unless you ha…

Do I need Search Engine Optimization (SEO)?Do you already have a website? Did you know that nobody cares how slick your website is? What really matters is how your customers find your website!A good ranking in the big search engines which brings more traffic to your website can be achieved through SEO.The ways that you can optimize your website for search engines depend on the rules of the search engines. And these are constantly being rewritten.What are these search engine rules? Lets just boil it down. There are only two things you really need to understand about search engine rules: content and popularity:Content:The text you write on your website. This text should be unique and relevant to your visitors. Write as much as you can about your goods and services, making sure your copy is easy to read. A blog can help you do this.Popularity:Search engines define your popularity based on the number of BACKLINKS you get. A backlink is a link from some other website to your website…

Attention plumbers! Attention electricians! Attention HVAC pros...You get the idea. Here are three marketing tips that are good for ALL contractors!There are Many Marketing Avenues Do not rely on only one avenue of marketing.Market conditions keep changing, so you cannot rely solely on traditional marketing avenues such as the good old Yellow Pages or word of mouth networking anymore.The Yellow PagesPrint Yellow Pages are not what they used to be. They have been taken over by internet search engines. But this can be good news for you!Do you still run expensive yellow page ads? Be sure to stick only with the most popular yellow pages.RENEGOTIATE! Call them up, tell them you are considering dropping your ad, and ask them to cut the price by at least 50%. If they don't do it then cancel your ad, and invest this money in online advertising.Avoid online yellow pages! They are expensive and not very effective. Think about it... when was the last time you looked for something in a yel…

The acronym LOHAS stands for Lifestyles of Health and Sustainability. This is a demographic defining a particular market segment focused on sustainable living, health and fitness, "green" environmental products and services, personal development and social justice.LOHAS consumers are a relatively upscale and well-educated population segment. Many realize that being green and healthy does not always come with a price premium.The term LOHAS was invented by the lifestyle company Gaiam to describe the rapidly growing multi-billion dollar market of healthy green consumers.LOHAS businesses practice "responsible capitalism" with environmentally sustainable goods and services. In this way LOHAS businesses help make the world a better place.The LOHAS marketplace includes goods and services such as: Organic and locally grown food and beverages, health food Organic and natural personal care products Holistic health Hybrid, electric, alternative transportation Green and sust…

As a green-minded business owner it is important to show your community that you "walk the talk."So it is important to not only green your own business but to also get involved in your community and help improve your environment. Be a civic leader and set an example for others by joining or supporting a local environmental organization.What kind of organization should you join? One example of a local environmental organization is a Watershed Council. Here in Marin County, California, each watershed has a Watershed Council.In case you are not familiar with the term watershed, it is simply nature's boundary for water resources. A watershed covers an area of land within which all the water (rainwater, snowmelt) drains into a common body of water (such as a river or sea).My company Kahl Consultants is a certified green business and also a Marin County Sustainable Partner (both excellent programs to join if you want to market your green business).We also support our local watershed…

Welcome to our blog for marketing advice for businesses offering recreational products and services.We at Kahl Consultants hope to share with you advice on marketing your business online and locally.The focus of here is on the many small firms whom we have already assisted to market their services, from the food and beverage industry to the music industry and everything inbetween.Kahl Consultants is a web services and internet consulting company based in San Rafael, California. Our clients include small businesses based in the San Francisco Bay Area and around the world.

You're at the right spot for marketing advice blog for LOHAS businesses by Kahl ConsultantsWe at Kahl Consultants want to show Lifestyles of Health and Sustainability (LOHAS) businesses valuable marketing information and give you tips on marketing - both online and locally.The focus of this blog is on the many small LOHAS firms whom we have already assisted to market their services.Kahl Consultants is a web services and internet consulting company based in San Rafael, California. Our clients include small businesses based in the San Francisco Bay Area and around the world.

Welcome contractors! We at Kahl Consultants want to show you valuable marketing information and give contractors tips on marketing both on the internet and in your local communities.Our focus will be on the many small contractor firms who we have already assisted to market their services.

Kahl Consultants is a web services and internet consulting company based in San Rafael, California. Our clients are small business establishments, individual professionals and nonprofit organizations found in the San Francisco Bay Area and around the world.